This guide walks you through the Market Intelligence tool and how it can be used to search for and find your insights about the art market.
Who can use this feature?
What is Market Intelligence?
Market Intelligence allows you to record your knowledge and insights about the art market. It gives you the ability to log your knowledge of art market activity (inbound sales, potential sales and/or buying opportunities).
The feature includes two related sections in your Artlogic database:
Market Intelligence (explained below)
Database > Sales & Marketing > Market Intelligence
Database > Artworks > Views > Researched Artworks
Start recording information
Go to Sales & Marketing > Market Intelligence > click 'New record' at the bottom left of the page. This will open up the edit screen, where you will find the following options.
- Select an existing contact record from the Add contact/s field.
- Or create a new contact by selecting 'New contact record'.
Select the Type for this Market Intelligence record. 'Type' is the nature of the relationship between the selected contact(s) and the selected artwork(s). For example, a contact: 'Is interested in', 'Owns', 'Offered to us', etc.
Select the date that you learned about this information.
You can select either one artist or artworks you wish to record this information about.
- Select an artist record from the Add Artist/works field.
- Or turn on the switch 'Add individual artworks' to select existing artworks from the Add Artist/works field.
- You can also create new artwork records clicking on 'New artwork record'.
In order to not overwhelm your Main inventory with these new artwork entries, all artworks created in Market Intelligence have the checkbox 'Market intelligence only' ticked by default, which will add them to the Researched artworks section.
Set the level of importance for this Market Intelligence record.
The person who sourced the information or in charge of the relationship.
Add general notes about your intelligence. You are able to add more notes in the future. You are also able to add notes to individual artworks by selecting 'Add notes to individual works'.
Searching Market Intelligence
Browse your knowledge base
Sales & Marketing > Market Intelligence
You are able to search through your Market Intelligence by clicking 'Find' and choose either Artworks or Contacts. You are also able to perform an Advanced search or filtered search on your Market Intelligence to narrow your found records.
The 'View' labelled 'Researched artworks' in your database (Artworks > Views > Researched artworks) is dedicated to Market Intelligence-only artworks.