This guide shows you how to create a 'mailto' link, which you can add to your website or email campaign.
What is a mailto link?
A mailto link is a Uniform Resource Identifier (URI) scheme for email addresses. It is a type of HTML or URL link that activates the default mail client (Gmail, Outlook etc.) on the computer for sending an e-mail.
In real terms, these links are often used so that the recipient of an email can click a link within the body of the email, which will launch a window to start composing an email to a specified email address. It can be an effective way to cut down the number of steps required for a recipient to reach out to the email sender and acts as an effective call-to-action.
The user's web browser requires a default e-mail client software installed on their computer to activate the e-mail client.
Create your link
External resource
If you are unfamiliar with HTML, use this website to enter the details for your link and select Create URL. Then hyperlink the selected text within your page or mailing campaign.
Add this as a button to my mailing campaign
To add a mailto link to your new email campaign, go to Marketing > Email marketing campaigns > Compose/edit emails > choose your email by clicking the pencil edit icon.
Then, when editing your mailing, click Page content > Objects > drag and drop the button into the chosen section of your email.
Then, click Insert text on the button and, on the edit screen on the right, click Button settings to add your newly created mailto link and Save.