The Artlogic Mailing campaigns tool lets you send beautiful HTML emails to a customised list of contacts. This guide gives you a basic understanding of how to use it.
Getting started
First, make sure to create your email.
Build your campaign
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Go to Marketing > Email marketing campaigns > Mailing campaigns.
- Click New record button at the bottom of the page. The new campaign will open in an edit screen.
- Turn on the Display help notes in Email source for more information.
Choose an Email source
When you start building a new campaign, you'll be asked to choose an Email source to set the content of your mailing campaign.
Here, select the email you previously created and click the Set email content button. This will display a preview of your email so you know that you've selected the right one.
Note: Your mailing of choice will need to be Live to be selectable here. And, if you have edited your mailing since setting the content for your mailing campaign, click Refresh content to pull through any changes made.
Adding settings
- Add in an Email subject and a campaign Label (to help identify your campaign internally).
- Specify your Email from address (the address the email will be sent from).
- Optionally, you can specify a Reply to address if you wish to receive replies (and auto-responses) to a different address.
Choosing your recipients
Choose the recipients for your email campaign by either selecting Your entire mailing list or a specific group of contacts via their inclusion or exclusion in Categories and/or Interests groups, and/or Marketing and Events lists.
For a contact to be included in the recipient list and to receive your email campaign they also need to:
- Have an email address.
- Be selected as on your emailing list, and not have unsubscribed.
- Not be marked as deceased.
Saving your campaign and editing your email
You can save your campaign at any time and revisit it as and when you need to update it.
If you've edited your email since you set it as your Email source, please make sure to click the Refresh content button in the Email source tab to update the content of your campaign.
Test your email
The Mailing campaigns tool will prompt you to complete certain steps before you send out your campaign. For example, you cannot send your campaign to your contacts without first sending a test email.
If you're using merge tags in your email, please use the Send to a test mailing list option in the Send a test message tab. This will then use the information entered into each field in the place of the merge tags, so you'll receive the email as if you were one of your emailing list contacts.
Sending your campaign
You're now ready to send out your campaign!
When you are completely satisfied with your campaign and have completed all the required sections, click on the Send this mailing out to all selected recipients button, and your message will start sending. It may take some time to be sent to all of your selected recipients, especially if the list is very large, but you can close the mailing window and continue working while it is being sent.
Mailing analytics
See these guides to better understand your mailing analytics: