Built-in Seach Engine Optimisation (SEO) features
The SEO tools built into your CMS will give you or an SEO consultant an enormous amount of control over elements of each page.
Where are my SEO tools?
You can locate your SEO tools here, in your back end navigation:
If your SEO tools haven't been activated, please contact our Support team so we can assist you.
Please note that we are not an SEO firm and do not offer any form of SEO work or consultancy as part of your website project.
There is a full suite of SEO tools available to you in the Artlogic CMS but it is your responsibility to manage any input of data. Please refer to your contract's terms and conditions for more details.
Drop-down menu contents
Site Index
If you select the pencil 'edit' button for any of the pages in your Site Index, you'll be able to set overrides for that particular page. More information below.
Site index (active SEO)
This page will list pages where you've activated overrides.
Generate site index
This page will list all actual pages on your website.
XML Sitemap
This page will allow you to generate a sitemap.
Edit page SEO
You can edit pages via Site index > select the pencil 'edit' button for your chosen page, or by selecting SEO tools > Edit page SEO on the front end of your site when logged in:
SEO Focus Keyword
Test and set an SEO Focus Keyword which may be used to analyse your page from an SEO standpoint.
SEO overrides
CMS > SEO Tools > Site index (all)
Select this checkbox to activate all the tools mentioned below.
Title, Heading & Description
Use these fields to override the page Title, Heading, and Description as it'll display within search engine results.
Altering a page URL
Important: Changing the URL of a page on your website should be very carefully considered. Handled incorrectly this could negatively impact on your search engine ranking.
We highly recommend consulting a recommended SEO professional before making these changes.
Virtual URL
Virtual URLs allow you to change the URL of a page. This can make them more user friendly and can improve SEO.
For example, if a page displaying prints by an artist called Judith Smiths URL is /artists/24-judith-smith/category/2/, then a virtual URL could be created here to make a more user friendly one: /limited-edition-prints-by-artist-judith-smith/. As long as the URL is unique to the site, any text can be used for the URL.
Important: Making a change to a page more than once may result in broken links in cases where the previous virtual URL is linked-to from external websites - this may affect search engine performance.
When making a change to any URL, we highly recommend notifying partners and collaborators to update links on their own websites.
When you create a virtual URL, the old address to the page will still function as normal to maintain compatibility, we then instruct search engines that the definitive link is at the new virtual URL which you have set. This tells the search engine that there is a duplicate page, where to find the correct one and to merge the ranking for both pages.
How to set this up
SEO Tools > Site index (all) > Choose the page you would like to override by clicking the 'pencil edit' icon > scroll to SEO overrides and tick 'Create SEO overrides' > add your new URL to the field labelled 'Virtual URL').
Updating similar URLs
When you update the URL of a page, the website will automatically search for similar URLs which match a similar format to the one you are trying to change. This feature makes it much easier to update the URLs on pages which have multiple subsections.
For example, you may wish to change a page from /artists/24-judith-smith/overview/ to /judith-smith/overview/. Once you have entered a new Virtual URL, the website will search for all other pages starting with /artists/24-judith-smith/ and suggest a new URL for all matching pages.
If any matches are found these will show below the Virtual URL field. You can then review the matches and click 'Update URLs' to change the Virtual URLs for all pages in the current section in one process.
Facebook and Twitter data
Facebook data - when someone copies your website URL into Facebook in order to share it, control what images and text will display.
Twitter data - when someone copies your website URL into Twitter in order to share it, control what images and text will display.
Sitemap
Set the priority and change frequency of pages for the XML sitemap.
Canonical URL
Set a canonical URL where appropriate (this is set automatically on pages which are available as 'virtual URLs'). This tells search engines what the 'authoritative' URL is if the current page is a duplicate.
Google has a great page explaining this, available here.
Further information
Meta Keywords
Please refer to our guide on Meta Keywords for our advice on this matter.
Do you need further help?
If you have any very specific questions at all, please contact our Support team.