Should I use them?
There has been a great deal of debate about the benefits of the 'keywords' <meta> tag over the past few years but the truth is that it is no longer supported by the major search engines.
What do the search engines say about Meta Keywords?
Google officially dropped it in 2009, stating that they no longer give the meta tag any value when ranking pages.
Yahoo and Bing have the same policy. However, some people maintain that Bing do read the meta keywords tag in order to determine whether your site, or pages on your site, should be considered as spam. So, at least in in Bing's case, getting it wrong can be much worse than not using it at all.
How does Artlogic help me and my website?
Artlogic CMS automatically populates the 'keywords' meta tag intelligently, based on the content of the page, and the keywords are therefore guaranteed to be in the content.
Internally, Artlogic CMS does itself use the keywords metadata to rank search results within the site, if searching is turned on. For this reason we would recommend letting Artlogic CMS make the keyword choices for you.
I still want to use Meta Keywords
If you do wish to override the keywords you definitely need to use this feature correctly! Don't fill up the keywords field with irrelevant keywords, e.g. keywords relevant to a competitor's site, designed to trick search engines - this definitely won't help you and it may actively harm you. Our advice is generally to leave this alone.
If you decide you would like to modify the 'keywords' <meta> tag, the important thing to remember is that any keyword you enter here must exist in the content of the page or you could adversely affect your ranking. Keywords should be entered as comma-separated phrases, e.g. 'Keyword One, Keyword two'.