Read these notes if you would like to add a tracking tag, such as Facebook Pixel, to your website to help you monitor conversion rates.
Adding a single code to your entire site
Facebook Pixels are a commonly used tracking tag. Find instructions on how to create your code by clicking here.
Google Tag Manager
If you would like to implement more complex combinations or iterations of tags we recommend you set up an account with Google Tag Manager. This would be our suggested solution if, for example, you wanted to place different tags on individual pages or needed to place specific tags on pages at certain times. Once you have created an account (https://tagmanager.google.com/), please Email our support team with the details of your Google Tag Manager ID and we will add this into your site for you.
After we have set this up for you you will need to refer to Google's help resources to learn how to use it if you are not already familiar with the tool.